Category Marketing Manager £50-55,000 per annum + Bonus + Benefits
Category Marketing Manager
Leading UK Food Manufacturer
South Wales Gwent area
Circa £50-55,000 depending on exp + Bonus + Benefits
The company leads the market in innovation – which originates from their expertise in understanding the shopper and consumer.
You will combine creativity with strategy to help grow the business. You will be an experienced Marketing Manager who has ideally gained significant experience in the Food Manufacturing industry.
This role has two main functions; category and marketing management and will suit someone who is both analytical and creative.
You will be acutely aware that Category managers understand and change shopper behaviour. They research the shopper using quantitative and qualitative methods. Companies rely on Category Managers to creatively and strategically change shopper behaviour through creating new product ideas, advertising, and even developing nudges using behavioural economics.
Marketing managers focus on the practical application of marketing orientation, techniques and methods within businesses and on the management activities and resources.
Do you possess the following five traits?
Naturally Curious
Continually asking questions and seeking answers is how a strategist begins to solve any problem. You need to be naturally curious.
Highly Analytical
You must be able to take large amounts of information and draw out the insight that really matters. Excel will become a big part of your daily working practices.
Boldly Creative
Can you stand out and think differently? You need to be able to add value by changing perception.
Excellent Communicator
Be prepared to argue your case, have the courage to stand your ground and present your recommendations clearly. Presenting your ideas eloquently on paper and in person is essential.
Lover of food
If you love food you’ll love this job.
The role will be challenging, you’ll have to work hard, but it will be worth it.
Key Roles & Responsibilities:
Ability to work cross-functionally both internally & with our customers
Applying a systematic process to all your category management projects
Processing an extensive, diverse set of data into a coherent strategy and plan
Developing category tactics that are better aligned to deliver the category vision, strategies and objectives, including ranging, layout and promotions.
Building compelling category commercial proposals that better deliver retailers’ needs.
Devising business questions, using data to create insights, activating decision trees, improving category strategies, aligning category tactics to strategies, category scorecards, forming compelling proposals, implementing and evaluating category plans
Creation of monthly retailer reports, newsletters and email flyers using external data sources including Kantar Worldpanel, Retail Link, Mintel, IGD and The Food People
Creation of internal marketing material for staff communications
Managing and analysing results of online market research panels
Maintaining and distributing retailer gap analysis reports
Contributing to brain storming sessions about future innovation
Creation and ownership of Christmas category autopsy report incl. presenting findings and recommendations to our retail partners.
Keeping abreast of latest food/ consumer trends
Attending trade exhibitions and conferences
Be self-motivated and driven with the desire and ability to make a real difference
This job description is intended to provide a general overview of the position. It is not an exhaustive list of responsibilities, qualifications, or skills required for the role.
Travel to work from;
Swansea, Cardiff, Newport, Bridgend Abergavenny Pontypool, Caerphilly, Merthyr, Bristol
Min 5 yrs + Marketing Management Experience
Right to work in UK without sponsorship
UK Driving Licence
Food Industry Experience Desirable
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